WikiSysop: Created page with "Eugene Schwartz tackled this in Breakthrough Advertising back in 1966. Schwartz broke down prospect awareness into five distinct phases: 1. The Most Aware: Your prospect know..."

2017-11-14T22:47:30Z

Created page with "Eugene Schwartz tackled this in Breakthrough Advertising back in 1966. Schwartz broke down prospect awareness into five distinct phases: 1. The Most Aware: Your prospect know..."

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Eugene Schwartz tackled this in Breakthrough Advertising back in 1966. Schwartz broke down prospect awareness into five distinct phases:

1. The Most Aware: Your prospect knows your product, and only needs to know “the deal.”

2. Product-Aware: Your prospect knows what you sell, but isn’t sure it’s right for him.

3. Solution-Aware: Your prospect knows the result he wants, but not that your product provides it.

4. Problem-Aware: Your prospect senses he has a problem, but doesn’t know there’s a solution.

5. Completely Unaware: No knowledge of anything except, perhaps, his own identity or opinion.

Prospect Awareness - Revision history

WikiSysop: Created page with "Eugene Schwartz tackled this in Breakthrough Advertising back in 1966. Schwartz broke down prospect awareness into five distinct phases: 1. The Most Aware: Your prospect know..."