Crowdsourcing

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I went to jeff howe's talk at the ica on 17 september 2008 and he spoke about crowdsourcing there

99designs/Sitepoint
iStockphoto
Threadless
The Sheep Market 10000 sheep drawn by workers on Amazon's Mechanical Turk. Thousands of workers on Amazon's Mechanical Turk web service were paid 0.02 ($USD) to "draw a sheep facing to the left".
Zoo qoo
Lookbook - collective fashion consciousness

since then there have been hundreds of such examples capitalising on this singular idea

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