Difference between revisions of "Microsoft adCenter"

From Wikicliki
Jump to: navigation, search
Line 9: Line 9:
  
 
according to rumours, Microsoft has made an adCenter Editor (ACE) which is open to a small group of beta testers only by invitation. little is known of this elusive and mysterious creature. verbal descriptions of it have been scarce but usage is said to induce the desire to hit your head on the wall repeatedly. very dangerous.
 
according to rumours, Microsoft has made an adCenter Editor (ACE) which is open to a small group of beta testers only by invitation. little is known of this elusive and mysterious creature. verbal descriptions of it have been scarce but usage is said to induce the desire to hit your head on the wall repeatedly. very dangerous.
 +
 +
if you do not use windows and IE as your default browser, you may die a slow painful death trying to use adCenter and its related pages since Microsoft (as usual) is terribly browser-centric.
  
 
*[http://advertising.microsoft.com/advertising/adcenter_addin adCenter Add-in Beta for Excel 2007]
 
*[http://advertising.microsoft.com/advertising/adcenter_addin adCenter Add-in Beta for Excel 2007]

Revision as of 13:36, 24 June 2008

Microsoft's PPC ad system was developed late only in November 2006... as compared to Google which introduced its own Adwords in 2003, and Yahoo! Search Marketing which acquired Overture in 2003. Overture (formerly known as Goto.com) had been the first company to successfuly run a pay for placement search. It also supplied both MSN and Yahoo with ad content until Yahoo swallowed it up like a defenceless donut left in an office full of hungry people.

Being the latest to be developed, it had the benefits of learning from Google and all the other self-destructing PPC systems that came before it. Which in the eloquent words of others on the internet, only meant that AdCenter was only skilled enough to decide which hill it wanted to die on...

according to rumours, Microsoft has made an adCenter Editor (ACE) which is open to a small group of beta testers only by invitation. little is known of this elusive and mysterious creature. verbal descriptions of it have been scarce but usage is said to induce the desire to hit your head on the wall repeatedly. very dangerous.

if you do not use windows and IE as your default browser, you may die a slow painful death trying to use adCenter and its related pages since Microsoft (as usual) is terribly browser-centric.


  • {keyword:default} syntax works like in google.

where "default" is a value used if the dynamic keyword violates editorial rules, then it's already in place. It works just like you would expect in Google except that the {keyword} doesn't control capitalization. {Keyword}, {KeyWord}, and {keyword} are all the same in adCenter.

  • {Keyword}
    • {MatchType}
    • {QueryString}
    • {OrderItemID}
    • {AdID}
    • {Param1}
    • {Param2}
    • {Param3}

More about Dynamic Text in adCenter