Difference between revisions of "Microsoft adCenter"

From Wikicliki
Jump to: navigation, search
Line 1: Line 1:
 
Microsoft's PPC ad system was developed late only in November 2006, compared to Google which introduced its own [[Google Adwords]] (2000), and Yahoo! Search Marketing which acquired Overture in 2003. Overture (formerly known as Goto.com) had been the first company to successfuly run a pay for placement search. It also supplied both MSN and Yahoo with ad content until Yahoo swallowed it up like a defenceless donut left in an office full of hungry people.  
 
Microsoft's PPC ad system was developed late only in November 2006, compared to Google which introduced its own [[Google Adwords]] (2000), and Yahoo! Search Marketing which acquired Overture in 2003. Overture (formerly known as Goto.com) had been the first company to successfuly run a pay for placement search. It also supplied both MSN and Yahoo with ad content until Yahoo swallowed it up like a defenceless donut left in an office full of hungry people.  
  
Being the latest to be developed, it had the benefits of learning from Google and all the other self-destructing PPC systems that came before it.  
+
Being the latest to be developed, it had the benefits of learning from Google and all the other self-destructing PPC systems that came before it. in the wise words of the Internets, "despite the fact that a cloud of suspicion looms over corporate marketing initiatives, and that Microsoft is entering into a space during a turbulent and uncertain period, it does stand to benefit greatly from Google's blunders. More specifically, Microsoft's AdCenter can incorporate into its vision a degree of lattitude that will allow them to determine which hill they want to die on." - [http://repumetrix.com/blog/index.php?blog=2&title=adcenter_crawling_over_broken_glass&more=1&c=1&tb=1&pb=1 adCenter crawling over  broken glass]
 
 
<small>"Despite the fact that a cloud of suspicion looms over corporate marketing initiatives, and that Microsoft is entering into a space during a turbulent and uncertain period, it does stand to benefit greatly from Google's blunders. More specifically, Microsoft's AdCenter can incorporate into its vision a degree of lattitude that will allow them to determine which hill they want to die on." - [http://repumetrix.com/blog/index.php?blog=2&title=adcenter_crawling_over_broken_glass&more=1&c=1&tb=1&pb=1 adCenter crawling over  broken glass]</small>
 
  
 
*[https://adcenter.microsoft.com/ official adcenter website]
 
*[https://adcenter.microsoft.com/ official adcenter website]

Revision as of 14:03, 24 June 2008

Microsoft's PPC ad system was developed late only in November 2006, compared to Google which introduced its own Google Adwords (2000), and Yahoo! Search Marketing which acquired Overture in 2003. Overture (formerly known as Goto.com) had been the first company to successfuly run a pay for placement search. It also supplied both MSN and Yahoo with ad content until Yahoo swallowed it up like a defenceless donut left in an office full of hungry people.

Being the latest to be developed, it had the benefits of learning from Google and all the other self-destructing PPC systems that came before it. in the wise words of the Internets, "despite the fact that a cloud of suspicion looms over corporate marketing initiatives, and that Microsoft is entering into a space during a turbulent and uncertain period, it does stand to benefit greatly from Google's blunders. More specifically, Microsoft's AdCenter can incorporate into its vision a degree of lattitude that will allow them to determine which hill they want to die on." - adCenter crawling over broken glass

Landing Page Requirements

Landing pages:

  • relevance: page should have relevant page content / keywords (not in images)
  • url: frames/session specific url should not be used or else it will be hard to access same site consistently
  • construction: under construction pages are not accepted
  • registration: no registration should be required before viewing content
  • popups: no popups upon entrance/exit (note: will be allowed if its to ask for language/region/country preference)
  • browser buttons: backbutton cannot be disabled
  • browser dialogs: fake browser dialog box images/buttons are not allowed
  • downloads: page is not allowed to trigger automatic downloads (downloads are allowed if its user initated)
  • if page is of the insidious sneaky lead generation/direct marketing nature, then it must follow microsoft guidelines (oh ho ho so dodgy.)

adCenter Editor (ACE)

according to rumours, Microsoft has made an adCenter Editor (ACE) which is open to a small group of beta testers only by invitation. little is known of this elusive and mysterious creature. verbal descriptions of it have been scarce but usage is said to induce the desire to hit your head on the wall repeatedly. very dangerous.

Compatibility Issues

if you do not use windows and IE as your default browser, you may die a slow painful death trying to use adCenter and its related pages since Microsoft (as usual) is terribly browser-centric.

adCenter plugin for Excel 2007


  • {keyword:default} syntax works like in google.

where "default" is a value used if the dynamic keyword violates editorial rules, then it's already in place. It works just like you would expect in Google except that the {keyword} doesn't control capitalization. {Keyword}, {KeyWord}, and {keyword} are all the same in adCenter.

  • {Keyword}
    • {MatchType}
    • {QueryString}
    • {OrderItemID}
    • {AdID}
    • {Param1}
    • {Param2}
    • {Param3}

More about Dynamic Text in adCenter