Microsoft adCenter

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  • {keyword:default} syntax works like in google.

where "default" is a value used if the dynamic keyword violates editorial rules, then it's already in place. It works just like you would expect in Google except that the {keyword} doesn't control capitalization. {Keyword}, {KeyWord}, and {keyword} are all the same in adCenter.

** {Keyword}
** {MatchType}
** {QueryString}
** {OrderItemID}
** {AdID}
** {Param1}
** {Param2}
** {Param3}

More about Dynamic Text in adCenter