Difference between revisions of "Disruptive Innovation"
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Latest revision as of 19:03, 14 October 2013
Sustaining innovations are those that improve a product to appeal to the most demanding customers. These can be incremental improvements or breakthroughs. A disruptive innovation, on the other hand, is aimed at serving a market of new or less-demanding customers with a product that may be inferior, but simpler to use
