Difference between revisions of "Microsoft adCenter"
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| + | Microsoft's PPC ad system was developed late only in November 2006... as compared to Google which introduced its own Adwords in 2003, and Yahoo! Search Marketing which acquired Overture in 2003. | ||
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| + | Overture (formerly known as Goto.com) had been the first company to successfuly run a pay for placement search. It also supplied both MSN and Yahoo with ad content until Yahoo swallowed it up like a defenceless donut left in an office full of hungry people. | ||
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| + | Being the latest to be developed, | ||
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| + | *[https://adcenter.microsoft.com/ official adcenter website] | ||
| + | *[http://www.adcentercommunity.com official adcenter blog] | ||
| + | *[http://www.microsoftadcenterdemo.co.uk/ adCenter UK] | ||
| + | *[https://help.live.com/Help.aspx?market=en-US&project=adcenter_keywords_LIVE_int&querytype=topic&query=MOONSHOT_FAQ_EditoriaDetails.htm adCenter Help & FAQ] | ||
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| + | according to rumours, Microsoft has made an adCenter Editor (ACE) which is open to a small group of beta testers only by invitation. little is known of this elusive and mysterious creature. verbal descriptions of it have been scarce but usage is said to induce the desire to hit your head on the wall repeatedly. very dangerous. | ||
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| + | *[http://advertising.microsoft.com/advertising/adcenter_addin adCenter Add-in Beta for Excel 2007] | ||
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*[http://adexcellence.com/adEx/Start.aspx adExcellence Classroom] | *[http://adexcellence.com/adEx/Start.aspx adExcellence Classroom] | ||
*[http://adcenterblog.spaces.live.com/Blog/cns!85E824269AB8C30D!684.entry adExcellence Program Launches In The UK] | *[http://adcenterblog.spaces.live.com/Blog/cns!85E824269AB8C30D!684.entry adExcellence Program Launches In The UK] | ||
Revision as of 12:46, 24 June 2008
Microsoft's PPC ad system was developed late only in November 2006... as compared to Google which introduced its own Adwords in 2003, and Yahoo! Search Marketing which acquired Overture in 2003.
Overture (formerly known as Goto.com) had been the first company to successfuly run a pay for placement search. It also supplied both MSN and Yahoo with ad content until Yahoo swallowed it up like a defenceless donut left in an office full of hungry people.
Being the latest to be developed,
according to rumours, Microsoft has made an adCenter Editor (ACE) which is open to a small group of beta testers only by invitation. little is known of this elusive and mysterious creature. verbal descriptions of it have been scarce but usage is said to induce the desire to hit your head on the wall repeatedly. very dangerous.
- {keyword:default} syntax works like in google.
where "default" is a value used if the dynamic keyword violates editorial rules, then it's already in place. It works just like you would expect in Google except that the {keyword} doesn't control capitalization. {Keyword}, {KeyWord}, and {keyword} are all the same in adCenter.
- {Keyword}
- {MatchType}
- {QueryString}
- {OrderItemID}
- {AdID}
- {Param1}
- {Param2}
- {Param3}
