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SWFObject is a better way to embed swf files in html. Its shorter than Adobe's AC_RunActiveContent, makes the flash file more compatible for other devices which use less advanced versions of javascript, and it degrades gracefully on ancient browsers.

SWF code generator

Are you easily confused? Are your flashvars going missing?
Is your wmode not transparent even after checking it a hundred times over?
Stop beating yourself in the face and use the SWFobject code generator
It works, bitches. Especially when you need to rewrite it after making a complete muddle of trying to customise it.

Working Example

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd">
<html xmlns="http://www.w3.org/1999/xhtml" lang="en" xml:lang="en">
		<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" />
		<script type="text/javascript" src="swfobject.js"></script>
		<script type="text/javascript">
			swfobject.registerObject("quoteRotatored", "9.0.0");
<title>embed flash</title>
body {background:url(background.jpg); margin-left:0px; margin-top:0px}
.container { }
			<object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" width="200" height="250" id="quoteRotatored">
				<param name="movie" value="quoteRotatored.swf" />
				<param name="wmode" value="transparent" />
				<!--[if !IE]>-->
				<object type="application/x-shockwave-flash" data="quoteRotatored.swf" width="200" height="250">
					<param name="wmode" value="transparent" />
				<!--[if !IE]>-->

See Also