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According to, Sina is the 3rd most popular news portal in China. CNNIC lists it as the 5th most popular search engine service. It provides advertisement space on its main pages for rich image ads as well as short text ads which blend seamlessly into content.

2008 Sichuan Earthquake

As a result of the devastating earthquakes in Sichuan on 12 May, Sohu's front page was dressed entirely in black.