Google Adwords

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Google Adwords is what people use to put text, image, or flash adverts on Google's Search network and Content network.

QUICK LINK: Ad Targeting Preview Tool


Account Structure

  • Account: Email & password | Billing information | Account preferences
  • Campaign: Start & end dates | Daily budget | Google Network preferences | Language and location targeting
  • Ad Group: One set of keywords or placements | Ads & variations | CPC or CPM bids

Trademark & Copyright

  • Trademark: word, phrase, logo, or symbol that distinguishes the product from others in the marketplace
  • Copyright: legal right to exclusive publication, production, sale, or distribution of a work
  • Trademark/Copyright investigations will start only when all information has been sent to Google. They require a signed letter on company stationery that is either mailed or faxed to Google Inc in the US.
  • The trademark owner is not required to be a Google AdWords advertiser in order to send a complaint.
  • Trademarks owned by Google are not allowed in any ad text: Google, Froogle, Gmail, Orkut, Keyhole and PageRank.


Keywords for keyword targetting

  • Broad Match (default) - any term containing all the keywords in any order + with any other words inserted in
    • example keyword: french fry
    • correct: french man eats a fry, french food stir fry, fish fry like to eat french food
    • wrong: potato chip
  • Phrase Match - exact phrase + any other words inserted before and after
    • example keyword: "french fry"
    • correct: tasty french fry, french fry squashed by dog
    • wrong: french dressing drenched fry (because the phrase cannot be broken up)
  • Exact Match
    • example keyword: [french fry]
    • correct: french fry
    • wrong: everything else

Dynamic Keyword Insertion

Dynamic keyword insertion allows the search query to be shown dynamically in the title of the ad, thus improving the click-through rate.

    • If you want the dynamic text to be all lower case, use {keyword:Default_text}.
    • If you want the dynamic text to start with the first letter of the first word capitalized, use {Keyword:Default_text}.
    • If you want the dynamic text to have the first letter in caps for each word, use {KeyWord:Default_text}.
    • If you want the dynamic text to have the first word to all be in caps, use {KEYword:Default_text}.
    • If you want the dynamic text to have the first word to all be in caps and the other words to start with the first letter in caps, use {KEYWord:Default_text}.
    • If you want the dynamic text to all be in caps, use {KEYWORD:Default_text}

Keyword Tool

  • Access this tool from Ad Group > Keywords > Keywords Tools
  1. Keyword Variations - build a list by adding variations
  2. Site-Related Keywords - based on content of your page (english only)
  • you can swop between both options and all your words will be saved

Invalid Clicks

  • Invalid Clicks refer to both the manual clicks intended to drive up your advertising costs or increase profit for the content website owner, and the automated robot clicks.
  • Clicks from same IP address might not be invalid: an Internet provider may assign identical IP addresses to multiple users by geographic area.
  • Clicks from same user might just be comparison shopping: individual users may legitimately click on your ad more than once while comparing different sites.

Search Targeting vs Content Targeting

  • Search Targeting: within search network only, text only, depends on keyword relevance, bid on CPC
  • Content Targeting: within content network, text/img/flash, depends on keyword themes, bid on CPC or CPM
  • Quality Score is based on your keyword's clickthrough rate (CTR) on Google and the relevance of your ad text, keyword, and landing page.
  • Ad position is determined by a combination of your Quality Score and your cost-per-click (CPC) bid.

Types of Google Ads

Text Ads

  • Only one exclaimation point is allowed throughout the entire ad and it can't be in the title.
  • Prices/Free offers stated in ad text must always be supported within 1-2 clicks of landing page
  • No pop-ups allowed on landing page
  • The linked website must be working, it cannot be a website that is still under construction
  • Call to action phrases (eg: Buy now!) which do not describe product are not allowed
  • Do not use repetition or superlatives unless they can be justified by a legitimate third party
  • Trademarks owned by Google are not allowed in ad text: Google, Froogle, Gmail, Orkut, Keyhole and PageRank.

EN Text ads (single-byte)

  • Title: 25 char
  • 2nd line: 35 char
  • 3rd line: 35 char
  • Display URL: 35 char including spaces
  • Destination URL: 1024 char

中文 Text ads (double-byte)

  • Title: 12 char
  • 2nd line: 17 char
  • 3rd line: 17 char
  • Display URL
    (In asian character input, use single-byte characters for symbols, punctuations, currency, and numbers)

Expanded Text Ads

If you are lucky and the price is right, Google may increase your ad's font size until it fills the entire ad space on the website. No special arrangements required.

It isn't possible to opt out of displaying expanded text ads, as its all automatically decided. Why would you, anyway?

Image Ads

  • Standard Image/Flash Ad Sizes:
    • 250 x 250 Square
    • 200 x 200 Small Square
    • 468 x 60 Banner
    • 728 x 90 Leaderboard
    • 300 x 250 Inline Rectangle
    • 335 x 280 Large Rectangle
    • 120 x 600 Skyscraper
    • 160 x 600 Wide Skyscraper
  • Text in image & flash ads must adhere to Google's editorial policy guidelines.
  • Ads must be family safe only
  • Ads cannot exceed 50kb
  • Ads should not have the URL, user bar or image footer like the "Ads by Google" image footer. That footer is automatically appended to it.
  • When Google appends the image footer to your ads, they will resize your images vertically by 11 or 22 pixels. The images will not be cropped, only resized. If you don't want your ads to be squished up, image ads (but not flash ads!) are allowed to be uploaded in these sizes as well:
    • Banner: 468 x 49
    • Square: 250 x 239
    • Small Square: 200 x 189
    • Leaderboard: 728 x 79
    • Medium rectangle: 300 x 239
    • Large Rectangle: 336 x 269
    • Skyscraper: 120 x 578
    • Wide Skyscraper: 160 x 578

(shave off 11 vertical pixels off the small uns and 22 vertical pixels off the big ones.)

Flash Ads

  • Text in image & flash ads must adhere to Google's editorial policy guidelines.
  • Ads should be the exact size of the format, should not be sideways or upside down or anything.
  • Ads must be family safe only, no porn, no funny business, especially if its going to be in China.
  • Ads cannot exceed 50kb or 15 seconds in length. Should not loop infinitely or have fireworks shooting out of it. [If your ad has been disapproved, use this tool to find all your disapproved ads on one page and edit them from there.
  • PUT STOP CODES ON THE LAST FRAME OF ALL MOVING SYMBOLS. Google is being confusing and it seems some specialists will approve ads which have tiny jiggling (main timeline stopped before 15 seconds but small symbols within which move a little) but some specialists will not. It really depends. So to be on the safe side...
  • If you use location targeting in China, it may take 1-2 weeks for your ad to be manually approved. Do not panic.
  • Flash banners on Google have to have clicktags which presumably allow the server to direct traffic through it. Make a big invisible movieclip that is exactly the size of the stage and position it at (0,0), then slap the actionscript on. If the piece of actionscript you paste in does not correspond exactly with Google's code, you will fail.
on (release) {
if (clickTAG.substr(0,5) == "http:") {
getURL(clickTAG, "_blank");

Compare this to the most basic clicktag that you might use for other banner ad services.

on (release) {
getURL(clickTAG, "_blank");

Local Business Ads

Local Business Ads are the little ads which pop up as they are associated with specific geographical locations. These ads appear in two places:

  • on Google Maps (
  • on Google and other sites in the Google search network

They also come in two parts:

  • a highlighted listing in the search results column
  • a bouncy map marker that expands to show additional details
  • When not viewed in Maps, they also appear as regular text ads.
  • Before setting up a Local Business Ad, you must make a local business listing in the Local Business Center

Mobile ads

must link to either the mobile webpage (formatted for mobile phone display) or your business telephone number.

  • two lines of text 12-18 char
  • third line : display url / call link
  • pricing model: either Pay per click (when users click through to the website) or pay per call (when users click the 'Call' link)

Traditional media ads

US advertiser only. manage it like all other google adwords.

  • print ads - choose newspaper and sections, bid for placement, and upload the ad.
    • free 1-800 number which redirects to yoru business line. system will track and record timings of calls.
  • audio ads - ads on AM and FM stations. choose from auction and reserve campaigns:
    • auction: set weekly budget and the frequency with which your ad will be broadcast depends on your budget/bid.
    • reserve: choose date and time, cost depending on rate card of station.
      • also has the free 1-800 number service.

Adwords Targeting

By Geographical Location (IP and domain) and Language

Adword Targeting is determined by:

  • Google domain (.fr, .cn, .sg,
  • Query Parsing (eg: "Hostels in London")
  • IP address (region/city targeting)
  • Language preference (if not defined by user then the google domain defines the language)

Google does not translate ads, so if an ad is not translated, it will just be lost in translation.

  • countries and territories - to get a wide audience over a few countries
  • regions and cities - for businesses which are concentrated in specific regions (eg: restaurants, hotels, etc)
  • customised - referring to some specific geographical areas that is not demarcated by country lines
    • circle around address - enter a physical address and choose a distance, forming a radius of the circle
    • longitude and latitude
    • multipoint targeting (three or more lat and longitude points to create a polygon; boundaries must not cross)
  • you should add location specific keywords on top of that to make sure that you will be found by people in your target area
  • seperate ad groups for each different language
  • if you choose region and cities targeting, people will see your ad with the region targeted stated below your ad in light grey font (if you specify it) so for region targetting you are recommended to include the name of regions and cities you want to target

By Google Network or Placement

Adwords can be displayed either through:

  • Google Network
    • Search (on Google's search pages): defined by keyword, CPC bid
    • Content/Contextual (inserted into the content of pages on Google's network): defined by keyword, CPC bid (for keyword-defined ads, you can bid seperately for different CPC bids on search and content on the Edit Campaign Settings page, such as, if the content ads are converting better than search ads)
  • Placement
    • Content (inserted into specific placement in content of pages): defined by placement, CPM bid (but now also open to CPC bids)

Keyword targeted ads

Preferred Cost Bidding: Keyword targetted ads can be be bidded for using Preferred Cost Bidding, which is a specific average amount you want to pay per click (rather than maximum CPC). Your ad may be placed in a range of positions as a result of that. In other words, you're sorta telling Google to have a field day on your wallet... if you can make a choice on your CPC you oughta set your own max CPC.

Placement targeted ads

Placement ads can be chosen in 4 options:

  • Browse Topics
  • Describe Topics
  • List URLs
  • Select Demographics

Site Exclusion Tool

Content Network ads: If certain websites in the Google Network (whether content keyword or content placement ads) are not appropriate for you, then go to Campaign Management > Tools > Site Exclusions and exclude those sites.

ROI & Optimisation

Optimising your page and campaigns

if CTR is low and cost is high - optimise your site

  1. optimise campaign
    1. modifying language and location
    2. editing ad delivery time and position
  2. optimise ad group components
    1. Look at your competitors - Google wants you to see where you differ from them and to emphasise those points (no, they are not asking you to mimic the ad campaigns of your competiors)
    2. Review the performance of keywords and rewrite ad text. reorganise ad groups.
    3. change the bids of ad groups
    4. It may be easier to create new campaigns rather than to improve poorly performing campaigns.
  3. optimise website
    1. Shape up your About Us page, and Products page.
    2. Choosing appropriate landing page
    3. Make website easier to use

Optimising your Landing page

  • Relevance: Link to the most useful and accurate (not too broad, not too specific) information related to your advert
  • Originality: Make sure it is original and unique
  • Transparency: Honestly and clearly define what your business does on the landing page
  • Navigation: Have easy navigation which makes it clear as to which button you want them to click next.
  • Speed: Page should load quickly - under 4 seconds if possible

Advanced optimisation

Ad Scheduling

Ad Scheduling allows you to control the days and times your ads appear. (in terms of Campaigns)

  • you must enable Ad Scheduling under Campaign Settings and set your time zone. switch to advanced mode.
  • you can select up to six schedule segments. segments can be as long as 15 min or as long as the entire day.
  • you will see the days of the weeks in 24 hour blocks.
  • green is active, grey is paused.
  • to edit many days at once, use Bulk Edit option.
  • if certain times are good for you, you can also use Bulk Edit Bid Multiplier (which can be as little as 10% and as much as 1000% of the normal bid)
  • once you enable ad schedulilng, a small clock will appear next to your campaign on the campaign summary
  • ad scheduling does not affect your budget
  • ad scheduling can be used with both keyword-targeted and placement-targetted campaigns and will affect ALL ad groups in the campaign
  • ad scheduling will not work with the adwords budget optimiser cos that requires to show ads at all times
  • ad serving options: optimise (default/ shows better performing ads more often) or rotate (show all evenly)

Position Preference

  1. Campaign Management > Edit Settings > Advanced Options > Enable Position Preference
  2. Campaign Summary > Ad group details > Edit keyword Settings

You can set highest and lowest ad position for each keyword > Pull down menu of 1 to 10+

You can define it to be:

  • higher and lower than a given position
  • within a range of position
  • in a specific position
  • in seperate positions for each keyword

Position Preference:

  • Allows you to tell Google where you prefer your ad to show among all the adwords ads on a given page.
  • System will try to adjust the CPC to fit the position.
  • Not guaranteed to appear in that position though.
  • Ad will not show if rank is not high enough.

Setting a position preference may suddenly reduce the number of impressions and clicks as it may not show when it might have shown if it wont fit into the position. So you are advised to test various positions.

  • Position Preference also doesn't work with the Budget Optimiser.
  • Position Preference does not work with Content bids cos it only applies to Search ads.
  • Position Preference does not work with Preferred CPC bid as that tweaks your bid to fit your preferred CPC and thus slots you into whatever your cheapskate ass managed to afford.

Report Centre will show your Avg Position if you select Position Preference. But if you change your Position preference many times within one report cycle, obviously it won't mean very much.

Increasing Traffic / Clicks

Although industry standard of "traffic" means number of impressions, Google refers to it as number of clickthroughs to your website you receive.

Traffic Estimator Tool

Campaign management > Tools > Traffic Estimator

  • choose your keywords, maximum CPC in the adgroup, language, location targetting
  • the traffic estimator will tell you your predicted status (if added to the current ad group, dependant on the bid/min cpc) and search volume. this will help you maximise the return on investments on your ads.
How to increase Traffic
  • Adding new/unused keywords (eg: plural/variations)
  • Create new keywords for unadvertised products (new models)
  • Include more general words (but make sure they are relevant so you get high quality leads to your website)
  • Seperate high traffic keywords into Ad groups of their own
  • increase daily budget (if daily budget is being hit or exceeded then you may have to increase your budget to increase traffic.)
  • increasing maximum cpc/quality (it will earn you a higher rank)
  • distribution preference should be set to maximum (show it on search AND content network as well?)
  • broaden geo targeting settings (should reflect all the areas of the world where you can do it, by targeting to multiple countries but focusing it on the right language)

Conversion Rate

From your conversion rate, you can calculate how exactly your investment reaps a tangible return (Return On Investment).

Some common sorts of Conversions which you might want to measure:

  • Purchase/Sale
  • Lead
  • Signup
  • Pageview

You can also define your own conversion criteria.

  • Others?

Optimising Conversion Rate

  • Use Negative Keywords: such as Free, Information, How to, What is, Definition (people who are not likely to convert cos they are still very early on in the process)
  • Use Specific keywords: people who are searching more specific keywords are likelier to have done their research and already want to buy
  • Call to action in ad text: Buy, order, purchase (not Find, Search)
  • Including prices can mean that if the person sees your ad with the price and clicks it, they probably already do like the price. If they dont they probably wouldn't click on it then.
  • Watch Competitors for prices they offer and if you have lower price you should write it into your ad.

Setting up Conversion Tracking

Google Sites Stats - send feedback link will be present when adwords users have converted and are now shown the conversion page. This is because Google says it wants people to know that its tracking them.

Cross-channel conversion tracking means that you can use Analytics to simultaneously track other PPC campaigns as well, such as:

  • Yahoo! Search Marketing
  • FindWhat
  • Looksmart
  • Lycos
  • Other PPC channels

Adjusting CPC to Maximise ROI

Adjust your CPC so that you reach your profit target!

  • In order to make a well informed decision on your best CPC you will need to look at performance data and you must wait for some time until your ads have run long enough for meaningful data to be collected.
  • Position on the page may affect clickthrough rate and ROI, so keyword didn't perform well, check if position is low, and dont be too hasty to delete it


  • value less than 1 = unprofitable = action: lower CPC
  • value more than 1 = profitable = action: increase CPC
  • do your CPC changes gradually. make sure you wait till 24 hours later to see the effects before you determine if your change in CPC is good or detrimental.

Underperforming Keywords

  • edit your keywords CPC and URL
  • edit your ads for quality as well

Adwords Toolbox

My Change History Tool

You can use the My Change History tool to see:

  • daily budget adjustments
  • edits on keywords
  • additions to keywords
  • changes in distribution preferences
  • changes made via adwords API

Select the date range period you want to see, the level (which campaigns) and the Change type. The resulting page will show which user made which changes during that period. You can also click to see more. Your most recent changes may not appear either if they are too recent as changes take some time to be reflected there.

Ads Diagnostic Tool

  • Hover over the magnifying glass to see more details about your ad (especially when it goes all wong).
    • Click on the WHAT CAN I DO link to see more information. It will help you troubleshoot errors and will inform you if you have paused/deleted ad groups.
  • Tools > Analyse your performance
    • You can search for keyword performance yourself, and also preview to see where ads might appear.
    • You can also type in a URL where you think your ad should appear. And it will suggest why its not appearing.

Cost Control & Billing

  • In a prepay account you will see Balance Remaining
  • In a postpay account you will see Balance Due.
  • My Account tab > Billing Preferences link > Enter Card information
    • You must enter valid Credit Card details before Google will start adverts
    • Redeem promotional credits here
    • Billing address must match Credit Card address
  • My Account tab > Billing Summary link > All invoices issued by Google
    • > Invoice Details: Invoice number, amount and tax assessed
    • > Account Adjustments and Fees: Account Activation/Reactivation, Promotional Credits, Credits for invalid clicks
    • > Billable Activity as defined by campaigns and petiod


  • Optimise: Optimised campaigns will cost you less so you should optimise as much as you can.
  • Recommended Budget: Google will recommend you a budget which will show your ads evenly throughout the entire day.

Delivery Method

Two methods of serving ads:

  • Standard - spaced out over the course of the day
  • Accelerated - as many as early as possible till budget runs out


  • Google may overserve your ad by 20% (to make up for low traffic days), and if it does over the course of the month (30 days), you won't pay more than your budget. You will be issued overdelivery credits on your bill (appears as a minus value).

Discounter and Smart Pricing

  • Adwords Discounter: Something like CORS bidding - you pay just as high as you need to win the bid. So if you bidded £1.00, but your next competitor bidded £0.50, you just pay $0.51 in order to win him, not £1.00.
  • Smart Pricing: Google knows that certain sites bring about lower clickthrough rate and lower conversion rates, so Google makes you pay less for those sites.

Adwords Billing Cycle

  • Acccount activation is a one time US$5 - you will not be charged for this till end of first billing period
  • Billing periods are defined as when you accrue US$50, US$200, US$350 , US$500 / or one month. which ever is nearest.
  • Post-pay: Outside of the US, you can use credit cards Visa, Mastercard, American Express, and JCB (Japan), or debit cards with Visa and Mastercard/Eurocard, for the UK you can use Switch/Solo. All these are for Post-pay.
  • Pre-pay: Outside of the US, in certain cases you can use bank transfer. This is for Pre-pay. Google willl send you emails to warn you if your pre-pay is low. You are advised to top up in advance (before you run out of credit) as it may take days for payments by bank transfer to be processed.
  • For more details on currency conversion on your payment options, check the Account Fees and Payment Options
  • Once you select a method of payment and currency, it will not be possible to switch to a different one. Meaning you cannot change from prepay to postpay, and you cannot change your currency.
  • Oh ho ho - it might be interesting to see where it is cheapest to run Google Adwords considering how the activation charge and minimum bid varies across countries....
    • Japan
      • Activation Fee: ¥500 (S$6.53)
      • Min CPC: ¥1 + (S$0.01)
      • Min CPM: ¥25 (S$0.32)
    • UK
      • Activation Fee: £5.00 (S$13.35)
      • Min CPC: £0.01 (S$0.05)
      • Min CPM: £0.15 (S$0.40)
    • Singapore
      • Activation Fee: S$10.00
      • Min CPC: S$0.02
      • Min CPM: S$0.50

Invoicing and Taxes


If you have a billing address in the EU, you will have to deal with the infernal thing that is VAT. And what's up with Google's legal disclaimer on their multimedia lessons? Showing us the link to more tax related information for only ONE second? Naughty naughty.

Advertisers are advised to provide their VAT registration number so that they will be taxed at their own EU country VAT rate, rather than Ireland's VAT rate. This can be done in My Account > Billing Preferences.

Billing Address Inside Ireland

  • Advertisers with Irish billing address who DO PROVIDE a valid VAT registration number do not need to self-assess VAT charges. Google will automatically charge at the Irish rate.
  • Advertisers with Irish billing address who DO NOT PROVIDE a valid VAT registration number will also be charged at the current prevailing Irish VAT rate (subject to change per discretion of Irish Govt)

Billing Address Outside Ireland

  • Advertisers within EU but outside if Ireland who DO PROVIDE a valid VAT registration number will not be charged for VAT but the advertiser must self-assess for VAT at the EU member country rate where the billing address is located.
  • Advertisers within EU but outside if Ireland who DO NOT PROVIDE a valid VAT registration number will be billed at the current Irish VAT rate instead of the advertiser's country's VAT rate because Google's Head Office in Europe is in Ireland and Google is billing from Ireland.


Normal biling cycle:

  • based on credit limits which advertisers pay when the limits of US$50, 200, 350 and 500 are reached
  • if a card is declined then ads are immediately suspended until a valid credit card can be charged.

BUT there is also Invoicing! Monthly Invoicing can be arranged for advertisers who meet Google's requirements. the benefits are:

  • no credit limit
  • ads are not paused if credit card is declined
  • payment is only required when monthly invoice is received
  • monthly payment by check, wire, or credit card

(non payment within 15 business days of receiving invoicing may result in termination of account)

Prerequisites for Invoicing

  • Established credit history with adwords
  • Minimum spending level of US$1500 per month

Submit Credit Application form for review by Google's Finance team - may have to include Balance sheet, income statement, cash flow, references, etc.

Google Adwords Editor

  • The Adwords Editor has two panels in its interface: Data View, Edit Panel
  • If you want to use Adwords Editor to write and edit keywords in Chinese then you should prepare to go completely BLIND. All the Chinese characters on it are nigh unreadable and resemble ants which have been squashed. There's no hope for us.
  • Adwords Editor 6 now supports the new CPC placement targeting ads so you wont have to tweak it by hand anymore.

Troubleshooting Ads which do not show

Account level problems

  • did you check the partner network box? what have you opted in to? was the ad approved and did it reach the partner requirements?
  • email not verified - verify the email first
  • billing information must be entered - valid credit card
  • credit card declined - resubmit credit card info
    • expiration date?
    • credit limit reached for the month?
    • correct number?
    • correct billing address?
    • if still in doubt, contact your bank.

Campaign level problems

  • is your campaign deleted, paused, or has it ended (end date has been reached)?
  • perhaps your budget has already been reached for the day, or your budget is lower than the recommended budget, so its run out earlier before it reaches full exposure. check Recommended Budget. (no, there's no fancy ad scheduler, also dont say that you have to increase your budget more, thats not what google wants to say/hear you say)
  • have ads been targeted to the wrong language or geographic locations?
  • check your campaign negative keywords to make sure that they do not overlap with any words in any of your ad groups.

Ad group level problems

  • CPC must be higher than budget or ads will not run
  • have the ads/ ad groups been paused, deleted, or disapproved?
  • if you ads have been disapproved, the alert box will warn you of it, and then you can resubmit your ad for approval. see
  • have you forgetten to upload any ads or keywords in the group?

Keyword level problems

  • make sure the max cpc of the keyword does not exceed the campaign's daily budget
  • status of the keyword - is it disapproved (check your email for details), paused (activate it), inactive for search (look for the recommended minimum bid), or deleted (add the keyword back to the ad group)

My Client Centre

By signing up for Google Advertising Professional, you can use MCC (My Client Centres)

  • Allows you to access all your accounts with one password rather than logging in repeatedly
  • Seperate billing for each client
  • Reporting and metrics are seperate for each client
  • You can use same keywords for multiple clients
  • Jump between clients with the dropdown menu!

To use you must:

  • link your existing accounts (login to each client account)
  • Google calls these the "linked accounts"

Limitations when you are logged in:

  • You cannot change billing preferences for the client. You have to directly login using your client's account.
  • You cannot change your client's account's login email and password.

Dashboard Report

Dashboard will tell you about:

  • Status alert
  • budget alert
  • start and end dates
  • average ctr of that account
  • total spend over 7, 30, or 90 days

more advanced reports can be run from inside each account

Google Sales Pitch Information

  • 48% of surveyed users in the US use google most often
  • 89% people report strongly positive experience with Google

Reporting Abuse

Reporting other people's ads who abuse the TOS:

Adwords Exam

This page was made while I attempted to study for the Adwords Exam.

  • Google Analytics, Adwords Editor, and Google API is usually not tested.
  • The exam is 1 hour 30 minutes long.
  • Once the clock starts it doesn't stop. Power failures are not good.

If you study using the UK version, take the UK test as some of the examples will be localised and calculated in pounds.

Doing the quizzes probably won't help very much either, a lot of it will be common sense and remembering where buttons and links are located.

Xmas 2009 Special


See Also