Difference between revisions of "Microsoft adCenter"

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* but ads with politically religious agendas are not allowed
 
* but ads with politically religious agendas are not allowed
 
* Content also cannot use "Hot Button" political issues for commercial use
 
* Content also cannot use "Hot Button" political issues for commercial use
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 +
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=== editorial disapproval ===
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if you are rejected twice you must change it.
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it can take up to more than 10 business days for your review to happen.
  
 
== Landing Page Requirements ==
 
== Landing Page Requirements ==

Revision as of 15:42, 23 September 2008

don't you just loooove microsoft? especially if you're a mac user browsing with firefox?


which hill would you like to die on? this one?..
Microsoft's PPC ad system was developed late only in November 2006, compared to Google which introduced its own Google Adwords in 2000, and Yahoo! Search Marketing which acquired Overture in 2003 (YSM accreditation program still not available in the UK though). Overture (formerly known as Goto.com) had been the first company to successfuly run a pay for placement search. It also supplied both MSN and Yahoo with ad content until Yahoo swallowed it up like a defenceless yum-yum in an office full of constantly hungry workers.

Being the latest to be developed, Microsoft adCenter had the benefits of learning from Google and all the other self-destructing PPC systems that came before it. in the wise words of the Internets, "despite the fact that a cloud of suspicion looms over corporate marketing initiatives, and that Microsoft is entering into a space during a turbulent and uncertain period, it does stand to benefit greatly from Google's blunders. More specifically, Microsoft's AdCenter can incorporate into its vision a degree of lattitude that will allow them to determine which hill they want to die on." (adCenter crawling over broken glass)

There are more than 90 million MSN and Live Search users.

Editorial Guidelines

  • Editorial guidelines may differ from country to country.
  • Point of Editorial Guidelines - to improve positive user/advertiser experience for everyone
  • Capitalisation should be normal (no ThINGS like THEse)
  • Special characters only usable in price and in brand names. No accents or other
  • No excessive punctuation !!!!
ad elementtext admobile ad
ad title2518
ad description7018
display url3520
destination url1022200
phone numberN/A20
business nameN/A20
  • Spelling should be correct and readable grammar.
  • & is allowed and 50%.
  • Phone numbers may be allowed in text only if it doesnt include call to action.
  • Prices mentioned must be on landing page.
  • No superlatives for call to action.
  • Adult personals and sex education materials are allowed as long as not sexually suggestive.
  • Links to adult material must be at least two clicks from your landing page.
  • No porn, escort or prostituition services, or the names of porn stars.
  • Wine, beer and food items are allowed.
  • Tobacco accessories are allowed if no tobacco is sold along with it on landing page.
  • Selling Hard alcohol, tobacco itself, and illegal drugs/paraphernalia not allowed.
  • Legal guns parts and accessories are allowed.
  • Paintball guns, stun guns, clearly marked imitation firearms, knives , traditional martial arts weapons, bows and pepper spray are allowed "as permitted by law" - depending on location and laws in those parts (ooh looks like someone is trying to cover their ass, oh its not me, its by law!! the law permits it!!!)
  • Fireworks, pyrotechnic devices, potato guns, BB guns, cannons, flares, switch blades, knuckles, military weapons and grenades are not allowed.
  • see also Firearms and fireworks
  • Hotels and casinos which offer gambling in their venues but not online
  • Poker chips and playing card items
  • Free offers only if the terms and conditions are mentioned on the ad or on the landing page
  • Online gambling, pyramid schemes and spam is not allowed no matter how many pages deep from landing page
  • Advertising for casinos and betting agencies (incl UK National Lottery) is allowed in UK provided it does not accept bets from US residents
  • No hate speech, profane terms, violence or defamatory content allowed
  • Pharmaceuticals info and devices are allowed.
  • only pharmacyCheker-verified advertisers allow.
  • Medicines Act 1968 - No prescription pharmaceuticals are allowed to be advertised in UK
  • No illegal activities/ fake docs/ descramblers allowed
  • Religious content and political advertising is allowed
  • but ads with politically religious agendas are not allowed
  • Content also cannot use "Hot Button" political issues for commercial use


editorial disapproval

if you are rejected twice you must change it. it can take up to more than 10 business days for your review to happen.

Landing Page Requirements

  • should load quickly and be stable
  • relevance: page should have relevant page content / keywords (not in images)
  • url: frames/session specific url should not be used or else it will be hard to access same site consistently
  • construction: under construction pages are not accepted
  • registration: no registration should be required before viewing content
  • popups: no popups upon entrance/exit (note: will be allowed if its to ask for language/region/country preference)
  • browser buttons: backbutton cannot be disabled
  • browser dialogs: fake browser dialog box images/buttons are not allowed
  • downloads: page is not allowed to trigger automatic downloads (downloads are allowed if its user initated eg: flash)
  • lead generation-type businesses: if page is of the insidious sneaky lead generation/direct marketing nature, then it must follow microsoft guidelines (oh ho ho so dodgy.) PII Personally Identifiable Information.

Trademarks

use of trademarks allowed if advertiser is the owner, or an authorised affliated/reseller; or if the site uses the trademarked term in an informal manner. it it will be trademark violation if you're a competitor of the trademark term and you use it competitively.

  • ALLOWED: Sentimental Movie DVDs for sale - We'll make you wet your kleenex or your money back!
  • ALLOWED: Deskjet Ink replacement system - Our inks work with Canon and Brother printers too!
  • NOT ALLOWED: Can't find your Kleenex? - Try Wipenex instead, the best tissue in the world!
  • NOT ALLOWED: Looking for Nike shoes? - We have shoes which are better than Nike!

Click Quality

  • you are not billed for low quality/invalid clicks.
  • monitor your ad click traffic for uncharacteristic clicks
  • but natural fluctuations will have to be expected as well (holidays, etc)
  • use external web tracker to understand normal traffic.
  • contact ad center support if you think u have low quality/invalid click activity.
  • provide campaign name, ad group name, ad group number, ad id number, keywords affected, and brief description of the trends from your reports/logs.
  • a support rep will contact u and your bill will be adjusted depending on outcome of investigation.

Keyword Tools

  • click on Keyword research tools on the right hand side of the choose keyword box.
  • select on the checkbox in the list you get > actions > add keywords to table
  • you can search other websites for your own keyword ideas for your own list - search destination URL of your ads

negative keywords

Setting keyword match type

researching demographic info

charting keyword performance info

adCenter Editor (ACE)

according to rumours, Microsoft has made an adCenter Editor (ACE) which is open to a small group of beta testers only by invitation. little is known of this elusive and mysterious creature. as of june 2008, few recorded sightings have been made of the slippery ACE, but usage of the ACE has been said to induce the desire to hit your head on the wall repeatedly. very dangerous. i wait with bated breath till i can try the beta.

Targeting Market Segments

  • Age
  • Gender
  • Geography
  • Day of week
  • Time of day

if you target say for example france at a certain time on the signup form, you will be targeting it at their time of course, not your time.

Setting up Account

adCenter plugin for Excel 2007

Dynamic keywords

  • {keyword:default} syntax works like in google.

where "default" is a value used if the dynamic keyword violates editorial rules, then it's already in place. It works just like you would expect in Google except that the {keyword} doesn't control capitalization. {Keyword}, {KeyWord}, and {keyword} are all the same in adCenter.

  • {Keyword}
    • {MatchType}
    • {QueryString}
    • {OrderItemID}
    • {AdID}
    • {Param1}
    • {Param2}
    • {Param3}


http://www.ewhisper.net/blog/microsoft-adcenter-supports-dynamic-parameters-for-links/

See Also

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